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Strategic Food Research

Strategic studies provide a detailed assessment of a specific market with an emphasis on identifying the key strategic market opportunities.

Strategic studies are provided on both a single and a multi-client basis

Our approach uses both consumer and B2B research using proven market research methodologies and cover the following areas:


Customer Needs Analysis


Brand Perceptions


New Product Testing


Measurement of Customer Satisfaction


Channel Selection


Competitor analysis


Market Segmentation


Market Forecasting


For examples of recent studies click here

afm - specialists in food market research