strategic food research description

Strategic studies provide a detailed assessment of a specific market with an emphasis on identifying the key strategic market opportunities.

Strategic studies are provided on both a single and a multi-client basis

Our approach uses both consumer and B2B research using proven market research methodologies and cover the following areas:

·	Customer Needs Analysis

·	Brand Perceptions

·	New Product Testing

·	Measurement of Customer Satisfaction

·	Channel Selection

·	Competitor analysis

·	Market Segmentation

·	Market Forecasting

For examples of recent studies click here